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Nestle & Jamba Suspend RTD Products

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By: Sean Moloughney

Editor, Nutraceuticals World

Due to “production issues,” Nestle USA, Glendale, CA, and Jamba, Inc., Emery­ville, CA, have voluntarily suspended production and shipments of the Jamba Ready-to-Drink beverages introduced last year. “We have faced challenges recently with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues,” said Rob Case, president, Nestle USA, Beverage Division. “This is particularly disappointing given the strong reception we have received from consumers and customers alike. We at Nestle are fully committed to reassessing our Jamba Ready-to-Drink beverage proposition so that we can come back stronger and positioned for success in the future.” This suspension offers the opportunity to evaluate new manufacturing solutions, which could enable the Jamba brand to secure a new position in RTD beverages, according to James White, president and CEO, Jamba.

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